The attractiveness of a city has a dual function: attracting outsiders and encouraging inhabitants to stay. The influx of tourists and the well-being of citizens foster the vitality of businesses and have a positive impact on the city’s economy. Inhabitants who are proud of their improved city contribute to its promotion.
Each city has its own history and its own specific geographic characteristics. Showcasing these special features through artistic lightning and smart lighting unveils its lighting identity and improves its attractiveness.
Safety and mobility and also factors that contribute to the attractiveness of cities. Inhabitants want to live in a city where they feel safe and where they can get around easily.
15 monuments in Cali have been illuminated by Citelum to commemorate the city’s anniversary. The inhabitants were thus able to discovered a new facet of their city and from now on will enjoy these illuminations to the full.